Earlier in the summer, Divergent Media, a software company whose tools need no introduction in the video production world, released EditReady, a Mac transcoding app with a tremendous claim, that it was supposedly the world’s fastest transcoder for Quicktime conversion. In a market that is fairly saturated with transcoding solutions for filmmakers, that is definitely a bold claim, to say the least. However, after reading about what sets EditReady apart from its competitors, then testing the app for myself, I’m ready to say that the claim is indeed a valid one. I also talked briefly with Mike Woodworth, the CEO of Divergent Media, who’s also the lead developer of EditReady, and learned more about how the software was designed, what it can and cannot do, and where it is headed in the future. (more…)
